Boaters are a very diverse group, not only in the ways they use their boats but in their personal preferences regarding how a boat should look and perform. It is therefore essential to understand what makes your customers different. With this understanding you can more effectively communicate why your product is the best choice for a customer’s unique needs.

To do this, Info-Link cross-references your customers with our National Boat Registration Database and other third-party consumer demographic sources. We then identify the relevant observations that make your customers unique and compare them to other buyers in your market segment. The end result is a demographic, socio-economic and geographic portrait of your customers and how they differ from your competitors’ buyers.