We have all seen some exceptional advertising in our industry, but what ultimately matters is whether these efforts resulted in sales. By cross-referencing your leads with your our National Boat Registration Database and/or your warranty file, we can help you determine which of your marketing efforts are most fruitful. For instance:

• How many of your leads converted to a sale?
• How many bought from your competition?
• Which advertising source reaches the most number of buyers?
• Which of your magazine advertisements are reaching your core audience?